Founded in 1999 and directed by veteran consumer public relations specialist Matthew Russell Snyder, Place PR is a boutique public relations and marketing agency with a focus on the prestige consumer lifestyle category with a speciality in health and well-being, personal care, home furnishings and design and other related luxury sectors.

Place PR's partnerships over the years represent leaders and category innovators in their fields, from doctors including Jean-Louis Sebagh, MD, Macrene Alexiades, MD, PhD, Gregory Bays Brown MD, Marko Lens MD and others to ARCHITECTURAL DIGEST 100 superstars Carrier & Company, lighting innovator David Weeks Studio and textile wizard John Robshaw to cult skincare phenom Malin + Goetz, the breakout niche fragrance brands Byredo and Atelier Cologne, the lip sensation BITE Beauty, Paris' category game-changing heritage brand Kusmi Tea and established luxury players from Hermès to Serge Lutens and many others.

After having multi-year stints at a few of New York’s top PR firms, Matthew took his big shop expertise and knowledge and carried it over into an intimate agency environment that many clients prefer.  In fact, many of their most prestigious clients have left these firms to find greater success at Place.


Instead of managing office bureaucracy, Matthew and his team prefer to spend their time pitching, booking, connecting, influencing and helping their clients meet and exceed their marketing and sales objectives.

  • Delivers impactful media placements in print, digital and broadcast outlets.
  • Communicates brand messages in a creative, sophisticated and journalistic manner.
  • Engages through influencer participation, strategic brand cross-promotions and social media strategy.
  • Identifies, cultivates and maintains day-to-day relationships with editors, journalists, bloggers, industry experts and digital/social influencers.