Hermès

Place PR was AOR for the Hermès fragrance metier for over 2 years for projects including the launch of their first home fragrance collection, Le Parfum de la Maison, developed by Cèline Ellena, daughter of the label's in-house perfumer Jean-Claude Ellena, as well as the launch of the first ever Hermès Parfumerie in the world and the introduction of the house’s new Master Perfumer Christine Nagel.

STRATEGY

Place PR worked closely with Hermès internal PR, marketing and event production departments and partners on 2 separate launch events, one for Le Parfum de la Maison hosted at a private townhouse on Manhattan’s Upper East Side and another for the launch of the Hermès Parfumerie at New York City’s Brookfield Place.  Public relations strategy alligned with the brand’s overall media plan and included strategic and timely editorial exclusives for both launches.  

 

RESULTS

Top tier media coverage for both launches including features in The Wall Street Journal, WSJ, W, Architectural Digest, Vogue, Elle Décor, House Beautiful, Town & Country, GQ and much more.